A Senior Product Designer and Lead Design Consultant with over eight years of experience transforming user experiences through thoughtful, inclusive design. I specialise in CX transformation, optimisation, and AI implementation, creating products that not only meet business goals but also make a genuine difference in people’s lives.

As a neurodivergent designer, I’ve come to see my unique way of thinking as one of my greatest strengths. Embracing my differences has unlocked a creative process that thrives on unconventional problem-solving and innovative thinking. This perspective allows me to design with empathy, crafting accessible experiences for users who learn and process information in diverse ways.

I leverage AI to enhance user experiences, especially for individuals with disabilities. In my Moonpig AI Capstone Project, I developed personalised features like the CoPilot, addressing accessibility and data privacy challenges.

For me, design isn’t just about aesthetics or functionality—it’s about understanding the unique needs of every user and building products that resonate, engage, and empower. Whether I’m leading a team, consulting on CX strategy, or developing AI-driven solutions, my goal is always the same: to create experiences that are as inclusive as they are impactful.